I'm glad I stopped looking at Valentine's Day as just a sweetheart thing. After being disappointed by it a few times, I discovered that if I set out to romance myself, and other people I know, I had a far better time than just giving and receiving from a sweetheart. Anything else is just icing on the cake. It feels good taking responsibility for my own happiness and makes me more creative and festive in giving to other people.
Last year I sent Valentines to all my relatives- a glittery card with a handwritten Valentine poem in it. I was surprised how well it was received. It made me see that no matter what age you are, people always like to be remembered on Valentine's Day. :D