Lol, I don't know what I was thinking when I wrote that, because now that you mention it, I'm pretty sure it's July in the UK as well!
I think the phrase suggests starting your Christmas shopping in July; or maybe a "Christmas in July" sale. I've never heard of anyone doing it and I think it would be a stupid idea if you're going to have another celebration in December.
Does anyone remember a cologne from late 1950's-early 60's called "Christmas in July"? I think it was sold by Prince Matchabelli.
Nope, it refers to when Christmas-themed celebrations are held in July. http://en.wikipedia.org/wiki/Christmas_in_July
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