I don't get it, in 2009 the stig gets unvealed as Micheal Shoemaccer last year and there was a moderate but short-lived reaction, in 2010 however the stig gets unvealed as Ben Collins and it's the big thing since Katie Prics split with Peter Andre and no end to the uproar. What is the big deal this time round? Someone please explain why it is so much more big this time round then the last sheeesh!