To be honest, the whole Selfridges Christmas Shop is merely a set of about six displays at this point, although they plan on expanding by September 5th.

Selfridges Christmas Shop on AllThingsChristmas

I was shocked that they would even call it a “shop” as, aside from the trees, there were actually no other Christmas Decorations up in this part of the store (a few red/blue paper balls can be seen as a sort of Garland above the displays).

The displays themselves were mostly, as I mentioned, London themed. It’s obvious that (other than Christmas Fanatics like ourselves) picking up a Holiday-themed item at this time of year is likely going to be for tourist and souvenir purposes.

Selfridges Christmas Shop on AllThingsChristmas.com

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Selfridges Christmas Shop on AllThingsChristmas.com

Aside from the bags, mugs, pens and other souvenir items, there were actually a couple of Christmas Decoration displays, and I think the best one was the Nutcrackers available!

Keep reading our Tour of Selfridges Christmas Shop, Next up: Nutcracker Display!